Nielsen Media Research Shows Increased Engagement on Outdoor Channel and Sportsman Channel in Q3-Q4 2023

DENVER (June 5, 2024) – Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, announces a significant surge in viewership for its flagship channels, Outdoor Channel and Sportsman Channel during the most recent fall hunting season.

According to data from Nielsen Media Research, OSG has seen a remarkable seven percent increase in the total minutes viewed and an 11 percent rise in viewing frequency total day among P2+ during Q3-Q4 2023 compared to the same period in 2022.* These findings underscore the growing passion and engagement among viewers gearing up for the fall hunting season.

"Our viewers are not just watching—they are immersing themselves in the content more frequently and for longer periods,” said Bill Osborn, EVP Marketing & Research at Outdoor Sportsman Group. “This uptick is a testament to the high-quality, relevant programming we deliver and the enthusiasm for hunting, shooting, and fishing content among our audience.”

Both Outdoor Channel and Sportsman Channel have an action-packed programming lineup for the second half of the year including Outdoor Channel’s Fall Premiere Week (September 23-29, 2024) debuting many new series, such as Hardcore Carnivore, plus numerous new seasons of returning favorites, such as MCMILLAN, Life on the Edge and Ranch America.

"We are excited to see this growth and are committed to continuing our mission of providing the best outdoor entertainment and information across all of our platforms," added Tim Cremin, Head of Programming at Outdoor Sportsman Group. "As we head into the heart of the fall hunting season, our viewers can continue to expect best-in-class educational and adventure programming.”

*SOURCE: Nielsen Reach & Frequency Report by Quarter. Average Frequency/Average Minutes Viewed Total Day among P2+; 6 Minute Qualifier; 3Q-4Q’23 vs. 3-4Q22; Data is Live +7

For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@outdoorsg.com

DENVER (June 5, 2024) – Summer is for fishing adventures and Sportsman Channel has what anglers want. This summer, tune in on Sunday morning for hours of fishing adventures, including Lund’s Ultimate Fishing Experience, Catching Bass with Dustin Wilks, Fishing with Roland Martin and Fishing 411, each showcasing various angling expeditions, techniques, and the lifestyle that surrounds the sport of fishing.

Lund’s Ultimate Fishing Experience (Sundays, 9:30 a.m. ET) – Each week, Lund's Ultimate Fishing Experience joins members of the Lund Boats Pro Staff on their fishing forays throughout North America.

Catching Bass with Dustin Wilks (Sundays, 10 a.m. ET) – Accomplished angler Dustin Wilks fishes various bass fishing locations and teaches how to find and catch more fish. Loaded with fish catches, Catching Bass with Dustin Wilks is a show that is action-packed and shows the viewer numerous techniques for catching bass. Dustin’s straightforward approach coupled with his whimsical demeanor makes Catching Bass with Dustin Wilks the perfect teaching platform for anyone to be successful in bass fishing.

Fishing with Roland Martin (Sundays, 10:30 a.m. ET) – For the past two decades, legendary angler Roland Martin has given viewers the scoop on how to outsmart a variety of game fish. But after so many years of sharing his boat with millions of anglers around the world, you'd think his bag of tricks is about empty. No way! Martin continues to pull in the big ones on Fishing with Roland Martin.

Fishing 411 – (Sundays 11 a.m. ET) – Fishing 411 TV, hosted by the father and son team of Mark and Jake Romanack, is one of the nation’s most popular multi-species fishing shows. Mark and Jake are uniquely positioned in the Great Lakes region to target walleye, trout, salmon, bass and panfish. This dynamic duo zeros in on the best fishing destinations and the hottest presentations. Tune in each week and get the latest "411" on fishing!

Catch up on past seasons of many of these shows on MyOutdoorTV, Outdoor Sportsman Group’s number one streaming service. MOTV is available to subscribers on ALL DEVICES, from a big-screen TV at home to a phone in a bass boat or a tree stand in the woods. For more information about MyOutdoorTV, visit http://motv.com #MYOUTDOORTV.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel (Canada) – added in 2019 – are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Channel (Canada) delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel (Canada) embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global subscription streaming platform from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Subscribe to MOTV at www.MyOutdoorTV.com and watch on the following platforms: Apple IOS, Android, Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime Channels, Xfinity X1, Xfinity Flex, Comcast, Cox and Vizio SmartTV. MOTV is available in 162 markets worldwide. #MYOUTDOORTV.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@outdoorsg.com