Game & Fish, Outdoor Channel and Sportsman Channel Are ‘Backyard Ready’

DENVER (April 13, 2022) – Game & Fish, Outdoor Channel and Sportsman Channel want consumers to get “Backyard Ready.” Beginning in the month of April in Game & Fish, as well as appearing on the Outdoor Sportsman Group Networks, Backyard Ready presented by DR® Power Equipment provides outdoor enthusiasts with tips, tools and educational advice on how to best prepare backyard spaces for the spring and summer months.

Outdoor lifestyle enthusiasts live to be outside, uncluttered and unencumbered by four walls. When they come home from the fields, woods, mountains, streams, lakes and oceans; they still crave outdoor space, which often means their own backyards. From grilling, deck improvement, lawns and landscaping to swimming pools, garages and entertainment spaces, the backyard is their private sanctuary. Outdoor Sportsman Group’s Backyard Ready presented by DR® Power Equipment initiative wants to help.

Backyard Ready will provide consumers with information about the best ways to get their grill ready for the season, recipes, trend-setting food and beverage gear, deck preparation, spring cleaning, landscaping lawns, garage, towing, storage, yards and gardens, as well as other backyard activities shared by friends and family. OSG’s Game & Fish website and magazine will serve as dedicated content homes for all Backyard Ready categories and information.

“Backyard Ready is our annual initiative to help outdoor enthusiasts engage with outdoor advertisers and partners,” Outdoor Sportsman Group Executive Vice President, Advertising Sales
Jason Brist said. “Preparing the backyard for family and friends is a recipe for a great spring and summer ahead.”

“At DR® Power Equipment we believe working outdoors can be more productive, more enjoyable and more satisfying when you have the right tools,” Vice President of Marketing Brandon DeCoff said. “Our partnership with Outdoor Sportsman Group re-affirms our commitment to making the backyard or back forty an extension of your living and recreational space.”

Outdoor Sportsman Group’s Backyard Ready promotion began on April 1 and will run through
June 30. For more information about Backyard Ready with Game & Fish social content, sweepstakes and print stories, visit: www.gameandfishmag.com/backyard

About DR® Power Equipment: DR® Power Equipment, a Generac Systems company, is the premier developer and marketer of professional-grade, outdoor power equipment for commercial and residential use. The company was founded in 1985 in Charlotte, Vermont. For more information, visit: www.drpower.com

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com