Sportsman Channel Continues Dominance Over Competitors in Q1 2022 In Key Demos and Dayparts

DENVER (April 13, 2022) – Sportsman Channel continues to create a wide margin of dominance in key demos and dayparts in comparison to its nearest competitor Pursuit Channel through Q1 2022.

Sportsman Channel beat Pursuit by a strong +233% during total day in households during Q1 2022. This year marks the fifth consecutive year in which Sportsman Channel increased its lead in household impressions over Pursuit during the first quarter (+60% in 2021, +31% in 2020, +19% in 2019, +18% in 2018), marking every year Pursuit was Nielsen measured. As of April 2022, Pursuit is no longer a Nielsen measured network.

In Q1 2022, Sportsman Channel overmatched Pursuit in the following areas:

• Sportsman Channel beat Pursuit by more than +200% in Households and Men 25-54 in key competitive dayparts.
• Sportsman Channel beat Pursuit during Total Day by +233% in Households and +633% with
  Men 25-54.
• Sportsman Channel beat Pursuit during Prime by +279% in Households and +483% with
  Men 25-54.
• Sportsman Channel beat Pursuit during Weekends by +201% in Households and +982% with Men 25-54.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel (Canada) – added in 2019 – are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Channel (Canada) delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel (Canada) embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

Source: Nielsen, Marketbreaks, Live+7, AA (Projected Units), Q1 2022 (12/27/21-3/27/22), Q1 2021 (12/28/20-3/28/21), Q1 2020 (12/30/19-3/29/20) Q1 2019 (12/31/1-3/31/19), Q1 2018 (1/15/18-4/1/18). Total Day (M-SU 6A-6A), Prime (M-SU 7P-12A), Weekend (SA-SU 6A-7P).

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com