‘Great American Spring’ Presented by TORO Welcomes Start of New Season

DENVER (March 20, 2023) – Great American Spring presented by TORO is upon us. Beginning in March in Game & Fish (www.gameandfishmag.com/greatamericanspring), Great American Spring presented by TORO provides outdoor enthusiasts with tips, tools and educational advice on how to best prepare to enjoy the start of spring and beyond. Great American Spring will run through June 30.

Outdoor lifestyle enthusiasts live to be outside, uncluttered and unencumbered by four walls. When they come home from the fields, woods, mountains, streams, lakes and oceans; they still crave outdoor space. Outdoor Sportsman Group’s Great American Spring presented by TORO wants to help.

Spring is the season that hardworking, passionate outdoor enthusiasts become hyper-focused on the many joys of the great outdoors. That means time-honored rituals like the opening of fishing season, digging into land management projects, camping, hiking, boating and planning their next epic adventure. That’s not all this energetic group wants. They’re also highly motivated to get things done around the house, in the yard, on the deck, in the garage and in every corner of their property. These outdoorsmen and women also enjoy more leisurely pursuits like grilling game meat from the freezer, as well as entertaining friends and family.

“Great American Spring is an evolving initiative to help outdoor enthusiasts engage with outdoor advertisers and partners,” Outdoor Sportsman Group Executive Vice President, Advertising Sales Jason Brist said. “The spring is a time of rejuvenation. What better way to celebrate than spending time outdoors, as well as enjoying Outdoor Sportsman Group (OSG) content anywhere, anytime on any device.”

Custom video content will be available at www.gameandfishmag.com/greatamericanspring, streaming service MyOutdoorTV (MOTV) will offer long and short-form video content, OSG publications also will offer content and promotion of a four week-long sweepstakes featuring weekly prize packs (Great American Spring-branded gear) and a grand prize: an all-expense paid trip for two to Nashville, attendance to the biggest country music festival in 2023 and additional on-site experiences with artists and OSG talent.

For more information about Great American Spring visit: www.gameandfishmag.com/greatamericanspring.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well

as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com