Outdoor Channel and Sportsman Channel’s Male Audience Guarantees Powerful Levels of Viewer Engagement

Advertisers’ Messages Receiving Maximum Exposure Opportunities with Outdoor Sportsman Group Networks

DENVER (July 17, 2024) – Outdoor Channel and Sportsman Channel have solidified their positions as premier destinations for male viewers, delivering unmatched audience engagement and exceptional exposure opportunities for advertisers, as validated by the current 2023 MRI research.*

"The dedication and passion that Outdoor Sportsman Group Networks bring to their programming, no matter if hunting, shooting, fishing or adventure, is truly unparalleled," said Tim Cremin, Head of Programming at Outdoor Sportsman Group. "With a focus on delivering high-quality content, we ensure our viewers remain fully engaged, providing an excellent platform for our advertisers to connect with a dedicated audience."

Outdoor Channel

Outdoor Channel has consistently demonstrated powerful viewer engagement metrics among male, heavy cable viewers**, confirming the network's ability to captivate its audience. Key highlights include:

• Male, Heavy Cable Viewers – 215 index, ranked #8 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Pays Full Attention When Watching Cable TV Shows – 262 index, ranked #8 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Watching TV More Often Than Last Year – 222 index, ranked #10 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Disagrees I Typically Avoid Watching TV Commercials – 212 index, ranked #15 among the 146 MRI reported cable networks.

Sportsman Channel

Sportsman Channel continues to excel in engaging its male audience, outperforming nearly the entire set of cable networks viewer engagement metrics. Noteworthy statistics include:

• Male, Heavy Cable Viewers – 228 index, ranked #4 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Pays Full Attention When Watching Cable TV Shows – 271 index, ranked #6 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Watching TV More Often Than Last Year – 239 index, ranked #5 among the 146 MRI reported cable networks.
• Male, Heavy Cable Viewers, Disagrees I Typically Avoid Watching TV Commercials – 235 index, ranked #4 among the 146 MRI reported cable networks.

Source: *2023 MRI Fall Doublebase. ** Heavy Cable Viewers = Viewed Cable 15+ Hours Last 7 Days.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1994. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel (Canada) – added in 2019 – are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Channel (Canada) delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel (Canada) embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman.

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