MyOutdoorTV Sees Exceptional Year-Over-Year Growth on YouTube TV/Primetime Channels and Roku

DENVER (August 21, 2024) – MyOutdoorTV (MOTV), the leading global subscription streaming platform for outdoor enthusiasts, announces impressive year-over-year growth in streaming plays for both YouTube TV/Primetime Channels and Roku. This significant increase underscores MyOutdoorTV’s expanding reach and the growing demand for premium-quality outdoor content.

From January to July 2024, MyOutdoorTV saw a remarkable 61 percent increase in plays on YouTube TV/Primetime Channels compared to the same period in the previous year. Similarly, Roku plays experienced an outstanding 11 percent growth over the same timeframe.*

“We are incredibly proud of the growth we’ve seen across these platforms,” said Sr. Vice President and MyOutdoorTV General Manager, Sean Luxton. “This surge in viewership is due to MyOutdoorTV’s commitment to delivering the largest offering of high-quality content, in all niches of the outdoors, in all the ways our subscribers want it. Whether it's through our scheduled channels, fresh content with JUST SHOT™ from two weeks ago, bite-sized episodes, or binge-worthy series – MyOutdoorTV delivers these impactful programming offerings at an unmatched scale and magnitude.”

With an extensive lineup of 24/7, ad-free TV channels, MyOutdoorTV is dedicated to bringing unmatched outdoor content to subscribers worldwide. The platform’s newest addition, the Pigman TV Channel, joins a prestigious lineup that includes HuntStream, AnglerStream, WhitetailStream, and Major League Fishing Channels. These programmed channels ensure that subscribers have access to premier outdoor content whenever and wherever they choose to watch.

“Our teams have built outstanding momentum, and this achievement reflects the collective effort, dedication and passion of everyone involved,” stated Mike Carney, President & CEO of Outdoor Sportsman Group. “It’s inspiring to see our commitment to delivering exceptionally focused and engaging content resonates with our audience, driving both growth and loyalty across all Outdoor Sportsman Group’s video platforms.”

For more information about MyOutdoorTV, visit http://motv.com #MYOUTDOORTV.

*Source: For YouTube Plays: YouTube Analytics Jan 1, 2024-Jul 31, 2024 Vs. Jan 1, 2023-Jul 31, 2023. For Roku Plays: Viewlift Jan 1, 2024-Jul 31, 2024 Vs. Jan 1, 2023-Jul 31, 2023.

About MyOutdoorTV: MyOutdoorTV is the No. 1 global subscription streaming platform from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MyOutdoorTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MyOutdoorTV Originals. MyOutdoorTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MyOutdoorTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Subscribe at www.MyOutdoorTV.com and watch on the following platforms: Apple IOS, Android, Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime Channels, Xfinity X1, Xfinity Flex, Comcast, and Cox. MyOutdoorTV is available in 162 markets worldwide. #MYOUTDOORTV.

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