Outdoor Channel and Sportsman Channel Fishing Programs Deliver Growth and Success in Key Demo: Men 25-54

Posted on July 8, 2019July 19, 2019 by George Apregan

DENVER (July 8, 2019) – Outdoor Channel and Sportsman Channel fishing programs are delivering growth and success among Men 25-54. Returning fishing programs continue to build their loyal audiences, year-after-year, and are experiencing greater growth compared to one year ago.

Outdoor Channel Highlights:

Overall, the average fishing program on Outdoor Channel is delivering +23% more Men 25-54 this year compared to one year ago.
Outdoor Channel’s success in 2Q2019 is being driven by fishing programs that deliver – on average – +29% more Men 25-54 versus the average non-fishing program.
Among Outdoor Channel fishing shows that are experiencing above average growth compared to one year ago in overall delivery among Men 25-54* are:

Bill Dance Outdoors
Fishing Edge
Fishing University
Hook N’ Look
Major League Fishing
The Obsession of Carter Andrews
Trev Gowdy’s Monster Fish
Zona’s Awesome Fishing Show

Outdoor Channel’s new fishing series including: VooDoo Crew, Robson Green Grand Slam Fishing and Robson Green Extreme Fisherman are also contributing to the channel’s dominance in the fishing category.
VooDoo Crew, which recently launched on Outdoor Channel in May, reached more than 1.1 million households making it Cable’s No.1 Salt Water Fishing Show during its premiere month.^

Sportsman Channel Highlights:

Overall, the average fishing program on Sportsman Channel is delivering +26% more Men 25-54 this year compared to one year ago.
Returning fishing programs are experiencing higher increases on Sportsman Channel with viewership among Men 25-54 up +32% compared to last year.
Among Sportsman Channel fishing shows that are experiencing above average growth compared to one year ago in overall delivery among Men 25-54* are:

Al McGlashan’s Fishin’ with Mates
Emerald Tails
Extreme Kayak Fishing Challenge
Into the Blue
Livin’ The Dream with Captain Jimmy Nelson
The MudbuMs
The Scott Martin Challenge
Strike King’s Fish Hard
Sweetwater
Xtreme Crappie Angler

Sportsman Channel also has a variety of new fishing series including: Fishing 411, Florida Sportsman Watermen, Here’s The Catch, Jarrett Edwards Outdoors, Knot Right Kayak Fishing with Chad Hoover, Know Fishing, Ray Van Horn’s Captains Journal, Reel Bragging Rights, Two Conchs Sportfishing TV and Unfathomed which have launched to strong results and are helping to build on the channel’s success in the genre.

For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

*Source: Nielsen, StarTrak, April-May 2019, April-May 2018, Live+7 Men 25-54 (000), Weighted average of All Fishing programs.
^Source: Comscore, TV Essentials, 4/26/19-5/26/19, Series Summary, Sports Genre, Ranked on HH (000) among all Salt Water Fishing series on Cable.

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

Outdoor Channel’s ‘The Brigade: Race to the Hudson’ Makes Immediate Growth Impact with Continued Ratings Success in May

Posted on June 24, 2019July 17, 2019 by George Apregan

DENVER (June 24, 2019) – The Brigade: Race to the Hudson presented by Bass Pro Shops and Cabela’s has had an immediate impact in its premiere Monday (8 p.m.) time slot on Outdoor Channel. The original series continues to deliver significant increases from the prior four weeks (March 25-April 15), improving its time slot by +92% in households, +144% in total viewers and +50% with Men 25-54.

The Brigade also has experienced a large lift in DVR viewing with usage increasing Live delivery in its premiere Monday time period by +79% in households and +50% with Men 25-54.

Other Research Highlights:

Did You Know?

OSG’s audience is much larger than Pursuit’s audience? And, while most OSG viewers do not watch Pursuit, Pursuit viewers watch Outdoor Channel and Sportsman Channel.

Outdoor Channel delivers six times more viewers than Pursuit
Only 11% of Outdoor Channel viewers watch Pursuit
Sportsman Channel delivers more than double the viewers of Pursuit
Less than 40% of Sportsman Channel viewers watch Pursuit
43% of Pursuit viewers watch Outdoor Channel
55% of Pursuit viewers watch Sportsman Channel

Source: Comscore, Network Duplication Report, April 2019

Source: Comscore, TV Essentials, April 2019, All Day, Live+7

Measurement Term of the Month: Audience Duplication. Based on recent Comscore data, Outdoor Channel delivers six times, and Sportsman Channel two times, the audience size of Pursuit Channel. A smaller fraction of Outdoor Channel (11%) and Sportsman Channel (39%) viewers also watch Pursuit Channel. By contrast, with Pursuit’s smaller audience, a larger majority of their viewers also watch Outdoor Channel (43%) and Sportsman Channel (55%).

Source: Comscore, TV Essentials, April 2019, Network Duplication.

Outdoor Channel and Sportsman Channel attract a greater proportion of male viewers than Pursuit in key viewer demographics.

Source: Nielsen; Marketbreaks; Live +7; AA Projected Units; 12/31/18-5/26/19; Year Ago: 1/15/18-5/27/18; Excludes first two weeks of 2018 due to technical difficulties with Nielsen. Nielsen, StarTrak, Live+7 Coverage Rating, 4/1/19-5/26/19, OUTD: Weighted Average of all Fishing Series vs Weighted Network Program Average. SPMN: M-F 10A-12P Fishing Block, vs Apr-May 2018.

For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

Fly Fisherman Magazine Documentary Recognized by Outdoor Writers Association of America

Posted on June 24, 2019July 9, 2019 by George Apregan

“One Path: The Race to Save Mongolia’s Giant Salmonids” Earns Top Honors in Fishing and Second Place in Conservation or Nature Categories

DENVER (June 24, 2019) – The Outdoor Writers Association (OWAA) announced their “Excellence in Craft” Awards at the annual convention and dinner on June 23. Outdoor Sportsman Group Publishing’s Fly Fisherman magazine documentary One Path: The Race to Save Mongolia’s Giant Salmonids was recognized with two awards for its in-depth and scenic exploration of Mongolia’s declining giant salmonid population.

Fly Fisherman publisher/editor Ross Purnell hosted and produced the documentary that was recognized with top honors in the TV/Video Contest – Fishing Category, as well as second place recognition in the TV/Video Contest – Conservation or Nature Category for the same title. The award-winning documentary had a total audience reach (broadcast/print/digital/social) of nearly 8 million total viewers from all media platforms.

“This is a prestigious award that we are excited and humbled to receive,” Purnell said. “We couldn’t have done it without key people in Mongolia who guided and helped us tell this important story about taimen conservation. It was an honor to be able to tell their story.”

“Ross, Derek Sevcik, Derek Mleynek and Tim Cremin deserve a mountain of credit for what they have produced,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “This is not just incredibly interesting, but an incredibly important story. We are very proud of the conservation message they presented with the documentary One Path: The Race to Save Mongolia’s Giant Salmonids.”

Purnell and One Path were recognized during the OWAA’s annual convention and dinner in Little Rock, Arkansas. Fly Fisherman magazine is a leading title in Outdoor Sportsman Group’s publishing arm that boasts a stable of 16 of the outdoor lifestyle industry’s leading publications.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV

Source: Nielsen, StarTrak, Live+7, Persons 2+ GAA (000) Cume, 11/19/2018-6/1/2019

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

High Stakes Charter Fishing World Exposed in ‘VooDoo Crew’ on Outdoor Channel on Saturdays at 5 p.m. ET

Posted on June 21, 2019July 8, 2019 by George Apregan

DENVER (June 21, 2019) – Follow the day-by-day operations of the VooDoo Charters company out of Venice, Louisiana on Outdoor Channel on Saturdays at 5 p.m. ET. Cameras follow the crew from sunrise to sunset while chronicling the everyday lives of the captains, deckhands, staffers and clients that board the boats.

There’s nothing scripted or “fishy” about the stories that viewers will see in this real-life snapshot of the high stakes charter fishing world. The VooDoo Crew consists of six custom 36-42’ sportfishing boats with a combined 22 engines that make up Voodoo Fishing Charters’ fleet. Throughout an average year, Voodoo Charters will book more than 1,100 fishing trips and log more than 12,000 hours on the waterways of the Gulf of Mexico. The Voodoo Crew is produced by Los Angeles-based Duality Filmworks led by co-executive producers Brian Quaca and Dave Luce.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

‘Hunt the World’ Watchlist Now on MyOutdoorTV

Posted on June 20, 2019June 27, 2019 by George Apregan

Denver (June 20, 2019) – It’s a big world – so hunt all of it with MyOutdoorTV (MOTV) “Hunt the World” watchlist now available online. Travel to exotic locations – Papua New Guinea, Ethiopia, Africa and the Arctic – with hours of episodes from well-known hunters and conservationists. Find episodes with Jim Shockey, Tom Miranda and more as they travel to hard-to-reach destinations that are on every hunter’s bucket list.

To kick off the summer season, MyOutdoorTV is offering a promotional price for annual subscriptions. For a limited time, new MOTV subscribers will save 20% off the regular price of $99.99 by using the Promo Code SUMMER20 exclusively at www.myoutdoortv.com

For more on MyOutdoorTV please visit: www.motv.com. #MYOUTDOORTV

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category leading outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Fly Fisherman, Florida Sportsman, Bowhunter, North American Whitetail and Petersen’s Hunting, and 19 top websites, including: BassFan.com. MOTV is available in English, French, German, Swedish and Danish. Subscribe to MOTV at www.MyOutdoorTV.com, as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV and LG SmartTV. MOTV is available in 192 markets worldwide.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

Learn ‘Secrets of the Pros’ Wednesday Nights Only on World Fishing Network

Posted on June 19, 2019June 27, 2019 by George Apregan

DENVER (June 19, 2019) – The best saltwater and freshwater anglers share their secrets each Wednesday night on World Fishing Network during “Secrets of the Pros” presented by Bass Pro Shops beginning at 8 p.m. ET.

Each Wednesday night tune in for the following:

8:00 p.m. – Bass Pro Shops’ Fisherman’s Handbook
8:30 p.m. – Jimmy Houston Outdoors
9:00 p.m. – Fishing University
9:30 p.m. – Hank Parker’s Outdoor Magazine
10:00 p.m. – Timmy Horton Outdoors
10:30 pm – Fishing 411

Check local listings or visit http://www.worldfishingnetwork.com/channelfinder to find the network in your area.

About World Fishing Network: World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best North American and international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visit WorldFishingNetwork.com and follow us at Facebook and Twitter. #MyOutdoorTV

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

‘Prime Revolution’ Features Next Generation of Ethical Hunters and Conservationists on Sportsman Channel on Mondays at 9:30 p.m. ET

Posted on June 17, 2019June 27, 2019 by George Apregan

DENVER (June 17, 2019) – Adventure meets the small screen in Prime Revolution airing Mondays at 9:30 p.m. ET on Sportsman Channel. Hosted by Mike Dianda, Clint Capurro and their sons, Joey Dianda and Conner Capurro, each episode is packed with great hunts and fishing from their home state of Nevada, as well as adventurous places around the world.

Check local listings or visit: http://thesportsmanchannel.com/channelfinder to find the network in your area.

Prime Revolution airs on Sportsman Channel on Mondays at 9:30 p.m. ET.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

‘Everything Eichler’ Features Family’s Field-to-Table Lifestyle on Sportsman Channel on Sundays at 12:30 p.m. ET

Posted on June 13, 2019June 27, 2019 by George Apregan

DENVER (June 13, 2019) – Everything Eichler is a closer look at the Eicher family’s field-to-table lifestyle now airing on Sportsman Channel on Sundays at 12:30 p.m. ET. The Eichlers share the daily challenges of ranching, farming and running an outfitting business in Colorado. This new series continues to show the extreme bowhunts and predator hunts viewers have come to love with host, Fred Eichler, but also showcases hunts with friends, family and clients.

Check local listings or visit: http://thesportsmanchannel.com/channelfinder to find the network in your area.

Everything Eichler airs on Sportsman Channel on Sundays at 12:30 p.m. ET.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

World Fishing Network’s ‘The Kayak Fishing Show’ Showcases Stunning Locales on Sundays at 6:30 p.m. ET

Posted on June 12, 2019June 27, 2019 by George Apregan

DENVER (June 12, 2019) – A fresh style of fishing show featuring stunning locales and amazing angling action are the highlights of The Kayak Fishing Show airing on World Fishing Network (Sundays at 6:30 p.m. ET). Follow host Jim Sammons as he travels the world with his kayak, on the prowl for the biggest and most challenging game fish in the water.

Sammons is a San Diego, Calif., native and certified fish and game licensed guide, who is known world-wide as a pioneer of big game kayak fishing. With his trademark fedora, Jim has become the most recognizable kayak angler in North America. But it’s his infectious enthusiasm for the sport and passion for sharing it with others that has made him the ideal host of the The Kayak Fishing Show.

Check local listings or visit http://www.worldfishingnetwork.com/channelfinder to find the network in your area.

The Kayak Fishing Show airs Sundays at 6:30 p.m. ET on World Fishing Network.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

Hours of Wild Game Cooking Tips & Recipes Available on MyOutdoorTV

Posted on June 11, 2019June 27, 2019 by George Apregan

Denver (June 11, 2019) – Seeking to expand your wild game cooking knowledge? Look no further than on MyOutdoorTV (MOTV) with hours of cooking tips, recipes and more from today’s most well-known chefs. Watch The Sporting Chef Scott Leysath give tips on knife skills, how to flash fry food and how to pair wine with wild game. Or watch The Outdoors Chef Jonathon Collins share his most tried-and-trusted recipes for your summer grilling – including “Campfire Trail Mix Focaccia,” “Fired Up Mac & Cheese” and “Wild Game Chili.”

To kick off the summer season MyOutdoorTV is offering a promotional price for annual subscriptions. For a limited time, new MOTV subscribers will save 20% off the regular price of $99.99 by using the Promo Code SUMMER20 exclusively at www.myoutdoortv.com

For more on MyOutdoorTV please visit: www.motv.com. #MYOUTDOORTV

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Canada television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category leading outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Fly Fisherman, Florida Sportsman, Bowhunter, North American Whitetail and Petersen’s Hunting, and 19 top websites, including: BassFan.com.. MOTV is available in English, French, German and Danish. Subscribe to MOTV at www.MyOutdoorTV.com , as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox and Amazon Fire TV.

MOTV is available in 192 markets worldwide.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com