Outdoor Channel’s ‘The Brigade: Race to the Hudson’ Nets Presenting Sponsor with Bass Pro Shops and Cabela’s
March 12, 2019
DENVER (March 12, 2019) – Bass Pro Shops and Cabela’s has signed on as the presenting sponsor of Outdoor Channel’s original series The Brigade: Race to the Hudson, slated to premiere April 22 at 8 p.m. on the outdoor lifestyle and adventure network. The announcement was made today by Outdoor Sportsman Group Executive Vice President of Advertising Sales, Jason Brist.
The Brigade: Race to the Hudson presented by Bass Pro Shops and Cabela’s follows a group of 10 strangers as they traverse four Canadian provinces, two mountain ranges and five river systems with the goal of kayaking, hiking and portaging 750 miles along the legendary York Factory Express trade route to try and reach the icy shores of Hudson Bay, Manitoba in 28 days or less. The group must find ways to navigate fierce white water, go over mountains and avoid starvation with no GPS and limited resources. The only way out is to finish or self-eliminate, and total cooperation is imperative for the group to succeed. They have 28 days to reach their destination and share in the $500,000 prize…if they make it.
“The Brigade presented by Bass Pro Shops and Cabela’s is a rugged, original series that personifies adventure in the outdoors,” Brist acknowledged. “Our sponsors understood early on that this original series was different from anything else on television. The level of support for The Brigade is testimony to the quality of the show and we think viewers will come to a similar conclusion after watching.”
Participating sponsors include: Golden Corral, Gorilla Glue, Sawyer Products, Shell Rotella and Cub Cadet.
The Brigade: Race to the Hudson presented by Bass Pro Shops and Cabela’s airs on Outdoor Channel on Mondays at 8 p.m.
Check local listings or visit www.OutdoorChannel.com/ChannelFinder to find the network in your area.
About The Brigade: With $500,000 at stake, 10 strangers must work together to conquer a grueling, cross-country wilderness expedition that pushes bodies and minds to the extreme. The Brigade is the next evolution of the survival genre. It’s a cooperative competition series that forces participants to work together as they travel more than 750 miles across parts of the York Factory Express – an historic fur trade route legendary for its danger, isolation and beauty. The participants must paddle, portage and hike through major river systems and mountain ranges, with only 28 days to complete their journey.
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
About Media Headquarters: Media Headquarters is a leading Canadian television and digital media production company founded by executive producer Robert Cohen. The company is recognized worldwide for producing popular and innovative original content. Media Headquarters’ productions have earned dozens of international awards and the company has been recognized by Realscreen’s ‘Global 100’ List celebrating the world’s best non-fiction producers for six years in a row. Media Headquarters specializes in the creation of documentary, reality, competition, lifestyle and scripted programming. For more information visit www.mediahqs.ca.
********
MEDIA CONTACTS:
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | tom.caraccioli@outdoorsg.com
Ali Seller | Gab Communications | 467.350.8422 | ali@gabcommunications.ca
Ginger Bertrand | Gab Communications | 467.350.8422 | ginger@gabcommunications.ca
Stephanie Baum | PMK*BNC | 310.854.3251 | stephanie.baum@pmkbnc.com
