Outdoor Sportsman Group and Archery Trade Association Renew Media Partnership

DENVER (August 9, 2021) –Outdoor Sportsman Group (OSG) and Archery Trade Association (ATA) are pleased to announce the renewal of their “ATA New Product Premiere” strategic media partnership, which was in response to last year’s ATA 2021 Online show but is now focused solely on ATA’s live convention, scheduled for January 7-9, 2022, in Louisville, Kentucky. The announcement was made today by Outdoor Sportsman Group Chief Operating Officer Michael Carney.

A powerful and innovative industry partnership that combines the collective strengths of the ATA and OSG, the “ATA New Product Premiere,” offers participants a turnkey solution for featuring the latest news about their products and services in front of the marketplace’s top dealers and retailers, as well as an unequaled consumer audience.

“The inaugural ‘ATA New Product Premiere’ presented much needed multi-media exposure for participating manufacturers during last year’s pandemic-induced shutdown of the ATA live event,” Carney stated. “We’re thrilled to be back, and with a renewed focus on the ATA live event, including OSG hosting the Buzz Center on the show floor.”

The new-for-2022 version of the “ATA New Product Premiere” television special will air on Outdoor Channel and Sportsman Channel on a Saturday evening following the ATA Show in January and again in July 2022.

“We can’t wait to see all of our ATA members and industry friends again in person,” ATA Senior Director of Trade Show and Membership Maria Lewis said. “We’re thrilled to not only be partnered with Outdoor Sportsman Group,once more, but also to have a component of the ‘ATA New Product Premiere’ on the show floor as OSG’s communications professionals take on the Buzz Center where members can experience a press conference style new-product reveal while making quality digital content for release at the event.”

For information on featuring products and services in the “ATA New Product Premiere,” visit http://www.outdoorsg.com/about/ata-show-new-product-premiere/.

About Archery Trade Association: The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide. For more information, visit www.archerytrade.org.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

********

MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com