Outdoor Sportsman Group Boasts Significant Share of Fishing Readers & Viewers

From a 12 Percent Surge in Audience Numbers at OSG Publishing to Nearly 40 Percent of Total Minutes Consumed on MyOutdoorTV Dedicated to Fishing, OSG Has the Fishing Audience

DENVER (July 9, 2024) – Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, is pleased to announce its continued dominance and growth on the linear networks, streaming with MyOutdoorTV and in its publishing arm, within the fishing enthusiast market in the United States.

According to MRI*, OSG boasts an impressive 252 index for its Game & Fish/In-Fisherman/OSG Networks male audience fishing participants. Those numbers are based upon those who’ve gone saltwater fishing, fly fishing, and/or freshwater fishing in the last 12 months, and/or participated in a domestic fishing vacation trip.

This statistic underscores OSG’s unparalleled reach and influence over 54.5 million fishing enthusiasts nationwide.

Additionally, OSG's print publications (Game & Fish/In Fisherman) have seen phenomenal year-over-year growth, with a remarkable increase of 431,000 readers, equating to a 12 percent surge in audience numbers as confirmed by MRI.

“This recent data illustrates the significant demand for high-quality fishing content among our readers and viewers. This data reaffirms OSG’s commitment to delivering best-in-class fishing content across print, digital, linear and streaming that resonates with anglers,” shared Derek Sevcik, EVP Operations at Outdoor Sportsman Group.

Fishing content also remains a top favorite among subscribers of MyOutdoorTV (MOTV), OSG’s leading subscription streaming platform, with nearly 40 percent (39.7 percent) of total minutes consumed dedicated to fishing shows. “Our goal is to elevate the outdoor viewing experience, and we are motivated that our audience shares our passion for fishing,” said Derek.

*Sources: 2023-2022 Fall MRI Doublebase, VideoAmp Live +7 M25-54 Units for Regularly Scheduled Shows 2Q24 (04-01-24 to 6-09-24), 2023 Special Report on Fishing, Outdoor Foundation/Recreational Boating & Fishing Foundation, Viewlift/Amazon/YouTube TV-Primetime Channels/Comcast (01-01-24 to 05-31-24) ^Participated in Saltwater Fishing/Fly Fishing/Fresh Water Fishing Last 12 Mos./Participated in Fishing on Domestic Vacation Trip. **Game & Fish/In-Fisherman

For more information about Outdoor Sportsman Group visit: www.outdoorsg.com

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

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