Outdoor Sportsman Group – Integrated Media Launches Rigged & Ready Powered by RAM
June 3, 2015
NEW YORK – (June 3, 2015) – Just in time for spring and summer fishing fun, Outdoor Sportsman Group – Integrated Media today announced the launch of Rigged & Ready Powered by RAM — an innovative new online program aimed at putting anglers onto the hottest places to fish this season.
Powered by a custom website designed especially for RAM Trucks,
In-Fisherman.Com/Rigged-Ready makes finding the best places to fish simple by dividing the United States into five easy-to search regions. Within each region users will discover: top fishing destinations, local angling legends and weather information, regional fishing tips, gear recommendations and recipes for the best-tasting, local fish dishes. A special section highlights the 2015 RAM 1500 Outdoorsman pickup with models built especially for fishermen.
“Through our unique opportunities and diversity as a media company, there is no one in the outdoor space that can fully engage outdoor enthusiasts through all channels of media like the brands included in Outdoor Sportsman Group,” said Jeff Paro, CEO of Outdoor Sportsman Group – Integrated Media. “We are using our vast original editorial, channel and digital content to assist RAM Truck’s reach to the outdoor audience like never before. Our goal is to give a leg up to anglers planning their spring and summer trips to discover a whole new way to enjoy the outdoors this season.”
The website’s bold, new design is fully optimized for mobile devices and delivers best-in-class fishing content in an easy-to-navigate format that comes to life through breathtaking imagery. And for those in search of the perfect pickup, special regional truck tips help users choose the best RAM 1500 Outdoorsman pickup for their needs – whether they are seeking power to trailer heavy boats, built-in storage compartments to secure favorite rods and reels or the latest in onboard electronics to keep them connected 24/7.
Additionally, the site offers a seven-night fishing adventure package for two people to Nosara, Costa Rica. Learn more at http://www.in-fisherman.com/rigged-ready/sweeps/
About Outdoor Sportsman Group – Integrated Media
As a premiere destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s Integrated Media division is widely recognized for its strong special-interest multichannel brands, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 10 other leading magazines that reach more than 26 million readers. Its network of 17 websites, including BassFan.com, attract more than 38 million annual unique visitors, and hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information.
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MEDIA CONTACTS:
Tom Caraccioli, Outdoor Sportsman Group, 212.852.6646, tcaraccioli@thesportsmanchannel.com
Kevin Donley, Detroit Account Manager, Ram Rigged & Ready, 248.798.4458
