Outdoor Sportsman Group and Obsession Media Announce Strategic Alliance for AVOD Content Distribution

OSG Agrees to Provide Content to Fuel “Game & Fish” Programming Block

DENVER (October 26, 2020) – Outdoor Sportsman Group (OSG) and Connecticut-based Obsession Media have entered a strategic partnership related to content distribution on the Obsession Media platform, Outdoor America. The announcement was made today by Outdoor Sportsman Group President and CEO Jim Liberatore.

Outdoor America is a multi-platform content distributor focused on distributing outdoor programming via OTT/CTV platforms including: Samsung and Vizio Televisions, Crackle, Xumo, Distro TV and others with a total reach of more than 140 million connected devices.

Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, World Fishing Network and Sportsman Channel Canada) is the undisputed leader in the creation and distribution of hunting, fishing and shooting programming across multiple platforms including: social media, digital/OTT platforms, print media and traditional linear television.

“This partnership helps OSG provide additional distribution for our premium outdoor lifestyle content,” Liberatore said. “This is a bold step towards making our content available to consumers of outdoor lifestyle programming no matter where and how they consume it.”

Obsession Media Managing Partners John West and Nick Rhodes issued a joint statement: “We’re excited to provide Outdoor America viewers access to the high-quality outdoor programming from OSG. Combining the best of class OSG programming with Outdoor America’s distribution on streaming platforms brings new audiences to outdoor content and the broadest possible reach for sponsors and content creators.”

This strategic partnership will expand the reach of independent producers and endemic advertisers to diverse audiences across linear over-the-top (OTT) and connected TV’s (CTV) on advertiser-supported video-on-demand (AVOD) platforms to ensure their content and messages are reaching the largest and highly-targeted outdoor consumers.

Outdoor Sportsman Group Networks will soon start presenting content under the branded block Game & Fish on Outdoor America with plans to expand to more than 300 hours of programming per month.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About Obsession Media: Obsession Media is a content and marketing company that exists to support what you love. We celebrate the only real choice you have in life – how to spend your free time. We believe these decisions define who you are, what you stand for, and who you aspire to be. Obsession Media represents a diverse portfolio of content assets, designed to deeply connect with men and women who are passionate about their interests, activities and lifestyle. The partners at Obsession Media have vast experience in producing, packaging and distributing content for the sports, enthusiast and special interest segments.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About World Fishing Network: World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best North American and international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visit WorldFishingNetwork.com and follow us at Facebook and Twitter. #MyOutdoorTV

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 16 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including: OutdoorChannelPlus.com. MOTV is available in English, French, German, Swedish and Danish. Subscribe to MOTV at www.MyOutdoorTV.com , as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV and LG SmartTV. MOTV is available in 162 markets worldwide.

********

MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com