Outdoor Sportsman Group Publications Left 2022 on Waves of Success in Q4
February 17, 2023
DENVER (February 17, 2023) – Outdoor Sportsman Group (OSG), the leader in outdoor media, and its outdoor lifestyle publications finished the fourth quarter of 2022 with seven consecutive months of pageview and user increases across its suite of shooting and hunting websites. Readers continued to find the latest product reviews and got answers to their “how to” questions from our highly-trusted and influential hunting, shooting and fishing brands.
Q4 hunting brand highlights include:
- OSG hunting brands saw a 15% increase in pageviews and a 14% increase in users in Q4 2022 vs. Q4 2021 and recorded the highest average monthly pageviews and users of any Q4 within the last five years.
- November 2022 marked the highest pageview and user numbers of any quarter in the last five years.
- Petersen’s Bowhunting recorded a 47% increase in pageviews and 49% increase in users in Q4 2022 vs. Q4 2021 and recorded the most pageviews and users of any Q4 since 2017.
- November 2022 also recorded the most pageviews and users since 2017.
- Bowhunter saw a pageview increase of 34% and a user increase of 29% in Q4 2022 vs. Q4 2021 and was the best Q4 since 2017.
- October was the best month of any quarter since 2017.
- Petersen’s Hunting saw a 20% increase in pageviews and a 13% increase in users for Q4 2022 vs. Q4 2021 and was the best Q4 since 2019.
- November was also the best month since November 2019.
- WILDFOWL saw a 44% increase in pageviews and a 19% increase for users in Q4 2022 vs. Q4 2021 and the best quarter since 2017.
- December was also the best month for pageviews since September 2018.
- GunDog recorded a 2% increase in pageview and a 4% increase for users in Q4 2022 vs. Q4 2021 which marked the best quarter since 2018.
Q4 shooting brand highlights include:
- OSG shooting brands are up 20% in pageviews for Q4 2022 vs. Q4 2021.
- December 2022 was also the best month since January 2021.
- Rifle Shooter is up 44% in pageviews and 32% in users in Q4 2022 vs. Q4 2021 and recorded the best quarter since 2017.
- Firearm News was up 54% in pageviews and 57% in users in Q4 2022 vs. Q4 2021, which was its best quarter since 2020.
- December 2022 was also the best month since November 2020.
About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV
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