Outdoor Sportsman Group Publications Starts 2023 with an Uptick of Users and Traffic

DENVER (March 23, 2023) – Outdoor Sportsman Group (OSG), the leader in outdoor media, and its outdoor enthusiasts’ publications are beginning 2023 right where they left the previous year – in growth mode among users and traffic of their digital properties. Overall, throughout the month of February, all OSG publications combined for a 16% growth rate in pageview traffic, which marks the fourth-straight month of growth.

February 2023 shooting brands highlights include:

• The OSG shooting brands pageview traffic is up +42% YOY and is the highest-viewed February within the last five years. Total users are up +35% YOY.
  • Firearms News, the world’s largest gun sales publication serving an audience of firearms fanciers, dealers, auctioneers and private sellers, pageview traffic increased 197% YOY and was the third-highest pageview numbers for any month in the brand’s history. User traffic was up +166%.
  • Rifle Shooter, the magazine dedicated to advanced rifle enthusiasts, pageview traffic is up +66% YOY. User traffic was up +50%.

February 2023 hunting brands highlights include:

• The OSG hunting brands experienced upticks in pageview traffic by +10% YOY.
  • North American Whitetail, the big buck authority, pageview traffic is up +73% YOY. User traffic is up +45%.
  • WILDFOWL, the preeminent brand for avid ‘water-fowlers,’ pageview traffic is up +9%.
  • GunDog, North America’s premier authority on upland bird dogs and retrievers, pageview traffic is up +9% YOY. User traffic is up +10% YOY.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV

SOURCE: Google Analytics

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