Outdoor Sportsman Group Publishing Sees Growth in Print Readership Driven by Young Adult Males

DENVER (September 23, 2024) – Outdoor Sportsman Group (OSG) recently reports notable growth across its print properties, primarily driven by the young adult male demographic.

According to the latest 2024 MRI Spring Doublebase report, OSG’s MRI Reported Print Group, shows our male audience posting an increase of two percent year-over-year increase, rising from 8,190,000 in 2023 to 8,362,000 in 2024. This growth is a testament to the enduring appeal and relevance of print media in today’s digital age.

The significant driver behind this upward trend is the male audience aged 18-34, which saw a remarkable seven percent increase, surging from 2,388,000 to 2,558,000. Additionally, OSG’s male demographic aged 35-49 also contributed to this growth with a four percent increase, climbing from 2,003,000 to 2,075,000.

To put these figures into perspective:

• The growth rate for men aged 18-34 outpaced our total male audience growth by a substantial 250 percent.
• Additionally, the growth rate for men aged 18-34 was 75 percent higher than that of the men aged 35-49 demographic.

The driving factor is the increase of our young male audience is affluence – Household Income (HHI) $100K+.

All four of our print properties showed sensational increases in men aged 18-34, HHI $100K+ …

• OSG MRI Reported Print Group – +21 percent increasing to 828K from 682K
• Guns & Ammo – +24 percent, increasing to 527K from 425K
• Game & Fish – +24 percent, increasing to 176K from 142K
• In-Fisherman – +8 percent, increasing to 163K from 151K
• Hunting – +21 percent, increasing to 143K from 118K

“These numbers highlight not just the vitality of our hunting, shooting and fishing print properties but also the enthusiastic engagement of our young male readership,” said Derek Sevcik, EVP of Operations at Outdoor Sportsman Group. “This demographic is clearly finding value and enjoyment in the content we provide, disproving the myth that print is a dying medium.”

Outdoor Sportsman Group Publishing remains committed to delivering high-quality, engaging content that resonates with its diverse readership. The recent growth reaffirms the belief that print media continues to hold a unique and valuable place in the media landscape.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 10 other leading magazines that reach more than 22 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 62 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information.

Sources: 2024-2023 MRI Spring Doublebase. OSG Print Properties – Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman.