‘SHOT Show New Product Premiere’ Begins February 28 on Outdoor Channel and Sportsman Channel

Episodes Start at 6 p.m. ET on Monday, February 28

DENVER (February 23, 2022) – The National Shooting Sports Foundation (NSSF) and Outdoor Sportsman Group (OSG) are returning for a second season of SHOT Show New Product Premiere airing on Outdoor Channel and Sportsman Channel beginning February 28 at 6 p.m. ET. Tune in for in-depth coverage of the latest developments in firearms, shooting and hunting products and services.

Returning for a second season, the six-night block of special programming on Sportsman Channel and Outdoor Channel is produced with limited commercial interruption. Companies featured include: Aimpoint, Armscor, Axon Enterprises, Black Hills Ammunition, Browning/Winchester, Caldwell, Daniel Defense, FN America, Leupold Optics, Live Free Armory, Lockdown, MKS/Hi-Point, Ruger, Smith & Wesson, Springfield Armory, Streamlight, Taurus, Umarex USA, 3M and Winchester Olin.

The SHOT Show New Product Premiere complements as a virtual destination for consumers seeking comprehensive, detailed and up-to-date information on products recently introduced during the physical trade show.

Not only is the SHOT Show New Product Premiere available via broadcast, but also Outdoor Sportsman Group is utilizing the subject-matter expertise of its 12 hunting and shooting brands to produce additional content via digital, social and print. This collaborative, company-wide effort includes OSG brands such as Game & Fish, Guns & Ammo and Petersen’s Hunting.

“Viewers and consumers can expect in-depth reporting from the OSG brands they know and trust, exclusive interviews with product managers and developers offering insightful analysis of product features and trends from the recent SHOT Show in Las Vegas,” Outdoor Sportsman Group Publishing COO Michael Carney said. “The success of last year’s SHOT Show New Product Premiere inspired us to continue this special program that provides news and information regarding the best shooting and hunting products introduced in 2022.”

SHOT Show New Product Premiere Schedule:

Sportsman Channel

• Monday, February 28 (6-6:30 p.m. ET) – Episode 1
• Tuesday, March 1 (6-6:30 p.m. ET) – Episode 2
• Wednesday, March 2 (6-6:30 p.m. ET) – Episode 3
• Thursday, March 3 (6-6:30 p.m. ET) – Episode 4
• Friday, March 4 (6-6:30 p.m. ET) – Episode 1

Outdoor Channel

• Saturday, March 5 (7-11 p.m. ET)

The six-night event is sponsored by: Aimpoint, Armscor, Axon Enterprises, Black Hills Ammunition, Browning/Winchester, Caldwell, Daniel Defense, FN America, Leupold Optics, Live Free Armory, Lockdown, MKS/Hi-Point, Ruger, Smith & Wesson, Springfield Armory, Streamlight, Taurus, Umarex USA, 3M and Winchester Olin.

A portion of the proceeds from the SHOT Show New Product Premiere will benefit Project ChildSafe, the NSSF program committed to promoting genuine firearm safety through the distribution of safety education messages and free firearm safety kits to communities across the U.S. As the largest, most comprehensive firearm safety education program in the country, Project ChildSafe, along with more than 15,000 law enforcement agency partners, has distributed more than 37 million firearm safety kits to gun owners in all 50 states and five U.S. territories since 1999.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit outdoorsg.com.

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com