‘SHOT Show New Product Premiere’ Begins January 18 on Outdoor Channel, Sportsman Channel and Sportsman Channel Canada

Episodes Start at 6 p.m. ET Monday, January 18 through Saturday, January 23

DENVER (January 15, 2021) – The National Shooting Sports Foundation (NSSF) and Outdoor Sportsman Group (OSG) are debuting “SHOT Show New Product Premiere” to air on
Outdoor Channel, Sportsman Channel and Sportsman Channel Canada beginning January 18-23 at 6 p.m. ET nightly. Tune in for in-depth coverage of the latest developments in firearms, shooting and hunting products and services.

Hosted by Rifle Shooter and Handguns editor-in-chief Scott Rupp, and GUN DOG magazine editor-in-chief Kali Parmley, The “SHOT Show New Product Premiere” is the best comprehensive guide to stay up-to-date with the physical trade show moving to a virtual platform for 2021.

This first-of-its-kind, six-night block of special programming on Outdoor Channel,
Sportsman Channel and Sportsman Channel Canada is produced with limited commercial interruption. Companies featured include: American Outdoor Brands, Benelli, Ruger, SIG, Springfield Armory, Winchester Olin and many more.

The “SHOT Show New Product Premiere” will serve as a virtual destination for consumers seeking comprehensive, detailed and up-to-date information on products normally introduced during the physical trade show. Unable to make the live airings on Outdoor Channel,
Sportsman Channel and Sportsman Channel Canada? Watch every piece of content on Guns & Ammo or MyOutdoorTV.com (MOTV) after January 23.

Not only is the SHOT Show New Product Premiere available via broadcast, but also Outdoor Sportsman Group is utilizing the subject-matter expertise of its 12 hunting and shooting brands to produce additional content via digital, social and print. This collaborative, company-wide effort includes OSG brands such as Game & Fish, Guns & Ammo and Petersen’s Hunting.

“Consumers can expect in-depth reporting from the OSG brands they know and trust, exclusive interviews with product managers and developers, and insightful analysis of product features and trends,” Outdoor Sportsman Group President and CEO Jim Liberatore said. The ‘SHOT Show New Product Premiere’ will be the complete source of news and information regarding shooting and hunting products introduced in 2021.”

“SHOT Show New Product Premiere” Schedule:

• Monday, January 18 – Focusing on handguns and ammo, featuring brands FN America, Ruger, SIG, Winchester Olin and more.
• Tuesday, January 19 – Focusing on American Outdoor Brands products with highlights from Caldwell, Crimson Trace, Wheeler and more.
• Wednesday, January 20 – Focusing on rifles and optics, featuring Benelli, Legacy Sports International and more.
• Thursday, January 21 – Featuring American Outdoor Brands products with highlights from BOG, Hooyman and more.
• Friday, January 22 – Focusing on outdoors and optics, featuring brands Burris, Streamlight, Trijicon and more.
• Saturday, January 23 – Focusing on shotguns, featuring brands Armscor, Benelli, Winchester Olin and more.

The six night event is sponsored by: Aimpoint, American Outdoor Brands, Armscor, Benelli, Berry’s Manufacturing, Black Hills Ammunition, Browning/Winchester, Burris Optics, FN America, G-Sight Solutions, KAI USA, Legacy Sports International, Leupold Optics, MKS Supply, Ruger, SIG, Smith & Wesson, Springfirld Armory, Streamlight, Taurus, Umarex USA and Winchester Olin.

A portion of the proceeds from the “SHOT Show New Product Premiere” will benefit Project ChildSafe, the NSSF program committed to promoting genuine firearm safety through the distribution of safety education messages and free firearm safety kits to communities across the U.S. As the largest, most comprehensive firearm safety education program in the country, Project ChildSafe, along with more than 15,000 law enforcement agency partners, has distributed more than 37 million firearm safety kits to gun owners in all 50 states and five U.S. territories since 1999.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit outdoorsg.com.

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