Sportsman Channel Delivers Strong Ratings Increases in Key Demo Men 18-49

September 28, 2017

DENVER (September 28, 2017) – Sportsman Channel delivered strong ratings increases in the key demographic – Men 18-49 – during the month of August. The outdoor lifestyle network – one of three in the Outdoor Sportsman Group troika (Outdoor Channel, Sportsman Channel and World Fishing Network) – reported ratings gains in the following metered parts:

Men 18-49

Total Day – up +26 percent vs. August 2016
Day – up +100 percent vs. August 2016
Fringe – up +31 percent vs. August 2016
Weekend – up +21 percent vs. August 2016
Overnight – up +24 percent vs. August 2016

“We have incorporated distinct and definitive programming strategies for all of our networks and Sportsman Channel’s ratings success is evidence that outdoor lifestyle viewers continue to flock to our networks and enjoy what we are offering,” President and CEO of Outdoor Sportsman Group, Jim Liberatore said.

Also, Outdoor HD launched on September 28 on DIRECTV Channel 606.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV

Source: Nielsen Media Research via StarTrak, Live+7, Cvg Rtg, August 2017

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