Sportsman Channel Dwarfs Competitor in Demos and Key Dayparts

Network Growth Areas Create Dramatic Advantage Over Pursuit Channel in January 2022

DENVER (February 8, 2022) – Sportsman Channel continues to create a wide margin in both demos and key dayparts in comparison to its nearest competitor Pursuit Channel in January 2022.

Sportsman Channel’s margin over Pursuit grew substantially in the first month of 2022. In January 2022, Sportsman Channel’s lead over Pursuit has grown to a dominant +263%. In comparison, last year during January 2021, Sportsman beat Pursuit by a strong +72% during total dayparts in households. Sportsman Channel also is experiencing dramatic advantages over its competitor in other demos and key dayparts.

In January 2022, Sportsman overmatched its competitor in the following areas:

• Sportsman Channel beat Pursuit during Total Day by +263% in Households, +573% with Men 18-49, +581% with Men 25-54 and +312% with Men 35-64.
• Sportsman Channel beat Pursuit during Prime by +362% in Households, +937% with Men 18-49, +885% with Men 25-54 and +505% with Men 35-64.
• Sportsman Channel beat Pursuit during Weekends by +186% in Households, +425% with Men 18-49, +628% with Men 25-54 and +185% with Men 35-64.

“Advertisers choose Outdoor Sportsman Group over the competition because our audience delivery is unmatched in the market,” Outdoor Sportsman Group Executive Vice President, Advertising Sales Jason Brist said. “The data tells a story that producers and advertisers have experienced for years – Sportsman Channel delivers significantly more viewers across all demographics than our competition.”

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel (Canada) – added in 2019 – are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Channel (Canada) delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel (Canada) embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

Source: Nielsen, Marketbreaks, Live+7, AA (Projected Units), Jan 2022 (12/27/21-12/30/22), Jan 2021 (12/28/20-1/31/21). Total Day (M-SU 6A-6A), Prime (M-SU 7P-12A), Weekend (SA-SU 6A-7P).

********

MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com